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REBRAND AND REFRESH
Final Portfolio Class, Spring 2024
Swiss Miss's Marshmallow & White Chocolate hot chocolate flavors undergo a sleek packaging rebrand, showcasing modern design elements characterized by clean lines and refined colors. The new Swiss Miss logo flows seamlessly, taking on a liquid form as it intertwines with fluffy marshmallows. Meanwhile, the imagery of white chocolate evokes movement and dynamism, enhancing the visual representation. Structured secondary type adds depth and sophistication, enriching the overall aesthetic while preserving the brand's legacy of tradition and innovation.
Credits:
Pacadora, FreePik